Where are you on the path to sustainable growth?
What if you could confidently connect the dots between marketing, strategy and growth?
Understanding how marketing helps your business grow allows your to move from reactive to proactive.
Growing your business can be difficult to navigate.
Do any of these resonate?
- Unsure how to hit your revenue goals.
- Struggle to know how well your product resonates.
- Feel you're at the "I'm willing to try anything" stage.
- Worried you might be the only thing compelling in your business.
- Overwhelmed trying to fix or change everything at once
- Struggle to know when and how to use marketing tactics?
- Keep getting pitched marketing solutions, but you are unsure if they will actually help your business grow.
We understand this path.
We're entrepreneurs ourselves.
Having worked with hundreds of brands, we've seen the common needs and struggles. But we've also watched them stay the course and surpass what they thought was possible.
We know the challenges and how lonely it can feel at times.
That's why we created Founder's Best Friend: to bring together a community of founders who can leverage the ThriveSide framework to grow their businesses today and in the future.
What if you had a map to guide you through the chaos?
Or maybe a friend who could show you the path to sustainable growth?
The Thriveside framework allows you to not only identify where your business is at but also identify actionable steps to take you further.
Join the FBF CommunityExistential
Every business starts here, laying the groundwork for market success. Clarity at this stage saves money and prevents aimlessness. Focus on building a strong foundation to navigate challenges and set the stage for growth.
Discovery
Avoid the common pitfall of launching without validation. The Discovery stage allows you to confirm your ideas and ensure they meet the core needs of your target audience, transforming concepts into market-ready solutions.
Adoption
Craft a powerful narrative and hit your first economic milestone to secure your market position.
Sustainability
We drive your organization through innovation and digital transformation, keeping you competitive in an ever-evolving market.
Scalability
Decide to dominate your market. Re-evaluate every aspect to deliver exceptional value at 10x or 100x your current capacity.
Saturation
Being at the top means you're a target. Strengthen your market share, master community dynamics, and keep innovating.
Events
Events can happen in any phase, whether facing an IPO, merger, market shift, or leadership change, steer through uncertainty while safeguarding your achievements.
Frequently Asked Questions
How do I access the ThriveSide Framework?
You'll find guides and resources for each stage when you join the Founder's Best Friend Community. We offer a free course to guide you through the existential stage and accelerators for the stages afterward.
I'm stuck where can I get help?
We all get stuck at some point, so finding community is critical. If you're looking for a boost to move your business forward, book one of our Unstuck Sessions, where we help you break through barriers with actionable solutions.
How do I know what stage I'm in?
The drive to scale leads many founders to move too quickly through the earlier stages, causing them to assume they are further along in the framework than they are. You can take our Founder's Marketing Assessment to see where your business is today.
Do you always go through the stages of the framework in order?
Businesses mature through each stage. An event can occur at any stage, and the change can reset you to an earlier stage. You may also return to the Discovery stage when launching new offers.
"Transformative for our business"
As we were trying to figure out how to grow our burgeoning coaching business, Nick helped us think about out how to turn our frameworks into products that would sell and scale.
"Helped my company get unstuck"
Their bias towards action and understanding what motivates people to take the next step helped my company get 'unstuck,'
"An invaluable asset to anone looking to grow"
Nick has a keen eye for evaluating and mapping the offerings of an organization to determine its overall maturity, which he then uses to craft a compelling narrative for each offering.
