Build the right offer for the right customers who want what you want to sell.

It's time to transform your business and never beg for another sale again.

The FBF Ready to Sell cohort gives you the tools to grow your business by consistently attracting and closing new customers who want what you’ve got.

Maybe you are new to the market and have no idea where to begin. Maybe you’ve been in business for years but keep hitting the same revenue ceiling. Maybe it feels like you’re the only one who can market and sell what you do, and you’re tired of it. Maybe what used to grow your business no longer works. 

You feel stuck. Frustrated. But also motivated and ready. You desperately want predictable leads that dependably close. How do you fix your offering? How do you hit the mark over and over again? 

As a founder, you should not only be the most confident salesperson, but able to quickly deploy a team to successfully do this on your behalf. 

But what do you do when the offer isn't landing, and customers aren't lining up? You burn all your energy just to make a sale, and you didn’t even feel that good about it. 

We've been in your shoes, knowing you have a great idea but struggling to make it resonate with others. We've built businesses ourselves and helped hundreds of founders refine their offers to sell confidently, market successfully and close consistently.

We believe you deserve to thrive with a flourishing business built on a rock-solid foundation. That's why we've packaged our experience and expertise into the Ready to Sell Cohort.

Leverage the Thriveside framework to set your business on the path to sustainable growth.

The Ready to Sell cohort offers founders and business owners a framework to grow their businesses quickly and sustainably. 

Here's some of what we'll cover.

A clear starting point

Everyone says to niche down, but what does that look like for me?

Not all niches offer the same opportunities, and we want you to build a business that's both profitable and one that you want to own. So let's define your target audience and strategically position you for success.

A compelling offer

How can I immediately draw in my ideal clients and show them my value?

We'll help you craft your offers into irresistible, unique solutions that address your customers' critical path, meeting their urgent needs, and making them eager to purchase.

A path to profit

How do I consistently close new customers?

We'll guide you through the process of validating your offer with potential customers. When you're done, you'll have a guaranteed outcome that's fully dialed in, so you're ready to dominate the market.

All the perks

We believe that as a founder, you should be able to chart a clear path to predictable, sustainable revenue and growth.

We understand this path. We're entrepreneurs ourselves. We know the challenges and how lonely it can feel at times.

Having worked with hundreds of brands, we've seen the everyday needs and struggles. But we've also watched them stay the course and surpass what they thought was possible. That's why we created Founder's Best Friend to bring together a community of founders who can leverage the ThriveSide framework to grow their businesses today and into the future.

It' time to stop going it alone and guessing the best marketing actions to move you business ahead. And instead be confident your have a clear path to sustainable growth.

Apply today to join with the next cohort.

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Bi-Weekly interactive webinars

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Monthly cohort interactive session

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A community where other owners and executives at the exact same level as you share knowledge, questions and resources.

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Quarterly in-person meetups in Austin. If we get 10 or more members registered in your area, we will also host in-person meetups near you.

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Access to the ThriveSide Framework.

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Access to the growing library of exclusive content available on the Founders’ Best Friend platform.

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Exclusive access to Ready to Sell accelerator program.

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Ready to Sell Curriculum

These are the key themes we will engage in together over the 4 months of the Ready to Sell program.

  1. Cohort Kickoff - Overview the growth framework and meet your fellow cohort.
  2. Who? What? Why? - Your business's existential foundation.
  3. Uniquely Better - What truly sets your business apart.
  4. Offer Mapping - Clearly define your offers to make them irresistible.
  5. One Pager - Compelling collateral to generate sales from your prospects.
  6. Sales Deck - Presentation to close the deal.
  7. Validation Process - Be confident in what you take to market.
  8. Go to Market Strategy - Your plan to launch.
  9. Financial Forecasting - A clear picture of your full financial picture.
  10. A Path to Sustainability - Take the next step with our Revenue Accelerator

Level up your business